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Additionally, it gives GiG a “strategic bridgehead” for its core B2B business, the CFO says.
“That dual value is really the point of the deal,” he explains. “Owning a leading local operator gives us direct, ground-level insight into regulatory developments, player behaviour and payment infrastructure across several African markets, insight that is very difficult to build from the outside.
“Over time we expect that knowledge and local presence to help us open conversations with other operators looking to enter or expand in Africa, in the same way our historical B2C experience in Europe underpinned our platform proposition there.
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Club Bruges vs. Dynamo Kyiv (Agg 1-1) (8pm GMT kick-off)
Dinamo Zagreb vs. FK Krasnodar (Agg 3-2) (8pm GMT kick-off)
Leicester City vs. Slavia Prague (Agg 0-0) (8pm GMT kick-off)
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Other clubs that hold agreements with unlicensed operators include Chelsea (8XBet), Tottenham Hotspur (VSBet) and Nottingham Forest (FUN88).
Entain highlighted data from H2 Gambling Capital that warned black market stakes in the UK are expected to nearly double from £17 billion ($22.7 billion) in 2025 to over £33 billion by 2028.
Entain emphasised offshore operators do not employ the same player protection measures and anti-money laundering standards that licensed companies must.