About this app
About Blue Heart
A cross-party of MPs similarly branded gambling advertisement as a “public health issue” in a recent parliamentary debate. The comment came after the publication of the All-Party Parliamentary Group’s May report.
The report cited concerns that current measures inadequately protected children and young people from the marketing tactics of the gambling industry.
The Department for Digital, Culture, Media and Sport has recently appointed a research fellow to study innovations in online gambling advertising, including content creators; however, the Lords caution that this research should not delay necessary policy changes.
About Blue Heart
Faehrmann also hit back at the NSW’s latest gaming machine data that highlighted a record loss of $2.38 billion by NSW residents on pokies during Q2 of 2026.
The MP blamed the Minns Labor government’s reforms for the losses, claiming: “The gambling industry understands exactly what this government’s approach means and they love it: more reviews, more delays and more record losses.
“The question for Chris Minns is simple: how much more harm is he prepared to tolerate before he stands up to the gambling lobby?” she asked.
What is Blue Heart?
The partnership doesn’t end at this stage, as Wazdan is going to further implement new releases for the operator’s local content library and offer players new opportunities as they come back to play.
Wazdan has been methodically building up its footprint across regional and European markets, with the supplier signing up a content partnership with Jupiter Gaming earlier in September, and similarly bringing its portfolio of player-favorite games to the operator in the UK.
Besides Europe, Wazdan has also been focused on expanding in the North American market. To this end, the supplier teamed up with Caliente.mx, a brand operated by Caliente Interactive in Mexico, bringing the supplier’s games to the local market.
